In 2015, Central Bancompany incorporated its 13 charters under a single name: Central Bank. Woodruff implemented a successful campaign to inform audiences of this transition. The next task was to unify the bank’s messaging across the region, with the first corporate branding campaign under the Central Bank name. To elevate the Central Bank brand, we got back to the roots of the company. The message, reflected in imagery, was one of turning possibilities into realty. Through the marriage of live action and industry-leading CGI, an entire world of possibilities comes to life before our eyes; all made possible by Central Bank. The result was a visually stunning and sophisticated campaign consisting of TV, digital, radio, print and in-bank signage.