Woodruff Steals the (Best in) Show at Social Media Club Awards
Delivering business results for clients can sometimes lead to other unexpected outcomes, such as recognition from our peers. We’re thrilled that Woodruff picked up four honors at the fourth annual Social Media Club of Kansas City AMPS Awards on June 19. Awards included one Silver, two Gold AND one Best in Show for Social media marketing campaigns produced for clients in the agriculture and pet food industries.
The annual awards recognize outstanding social campaigns from brands, nonprofits, governments and educational institutions in the region. All entries were judged by national social media professionals from other Social Media Club chapters throughout the United States.
Whether it was the bold, unexpected ideas we put forward for our clients, the different or risky approaches that we took, or the way that we capitalized on the prior successes our clients have, we knew what we did would stand out from the rest. Most importantly, we did our research on the latest social media trends and put our own spin on it.
• Best in Show: (12 Days of CLAASmas campaign created for agriculture equipment client CLAAS netting more than 102,000 impressions)
• Gold: Multi-Channel Campaign (12 Days of CLAASmas campaign)
• Gold: Visual Campaign (Taste of the Wild Instagram launch noting its large and fast-growing fan base)
• Silver: Multi-Channel Campaign (Woodruff Woofs — National Dog Week, an in-house promotional campaign celebrating our love of dogs and the industry)
“It was an honor for the team to be recognized at the Social Media Club of Kansas City AMPS Awards,” said Mary Wheeler, Woodruff’s social media specialist. “We were up against tough competition with awesome campaigns, but we have a talented team, collaborative co-workers and great clients that gave us the edge. I am so proud to be a part of a bold group of creative thinkers who aren’t afraid to challenge the status quo.”