Busch Stadium

Woodruff Helps Central Bank Celebrate Summer and the St. Louis Cardinals

The crack of a bat, the roaring cheers, and the tantalizing aroma of grilled hot dogs and burgers floating in the air. It can only mean one thing. Spring is here and baseball season is back, baby! Woodruffians are by nature a little baseball crazy, but this year we’re especially excited because of some cool work we were able to do for Central Bank, hometown bank of the St. Louis Cardinals.

Central Bank tapped us to develop a new television spot highlighting its unique Cardinal Checking accounts. The spot had to match the spirit, passion and pride that Cardinals Nation has in their favorite team. The result was “We Believe,” a heartfelt spot that captured what Cardinals fans live for – history, tradition and playing the right way. We created the concept, and our talented St. Louis friends at Bruton Stroube Studios helped bring it to life.

The spot runs in St. Louis and surrounding markets, but you can also check it out below!


We’re proud of the work we did for these awesome clients and can’t wait for the next home game! Peanuts, anyone?