Everest® 3.0 New Product Launch

To introduce the third generation of a herbicide that’s been around for nearly two decades, we knew we needed to do something that would truly break through the clutter. Armed with the promise of “enhanced activity on hard-to-kill weeds” and “flush-after-flush” residual control, we personified the new formulation with a campaign that included breakthrough print, high-impact video, direct mail, tradeshow and digital tactics.

Everest 3.0 Print
Chop grass Grass
Everest 3.0 Direct-Mail
Everest 3.0 Tradeshow