Woodruff Presents at Pet Food Forum 2017

Customer Insight + Your Company’s Experts = Breakthrough Marketing

Matching customer insights with a company’s experts for breakthrough marketing isn’t as hard as it seems. Woodruff Sweitzer’s Scott Kington, executive vice president, strategic planning and brand development and Andrew Grinch, director of content, presented a step-by-step playbook at  Pet Food Forum 2017. The program helped conference attendees apply an unique marketing approach that differentiates a business for greater relevancy, which then achieves greater results with customers.

The playbook includes a four-step “listen-to-win” approach based on pulling out data that sets marketers on the right path to discovering unique insights.

4 Step Approach – Listen to Win

  • Mine – find the information
  • Refine – sort it out
  • Match – insights with company experts

Create – breakthrough marketing

Mining to Find the Insight

Within the four-step approach, there are five places to start mining for customer insights and many of them are right at a marketer’s fingertips. Information alone is not an insight. Kington and Grinch created a custom filter to more easily arrive at an actionable insight and create breakthrough marketing.

Five places to look for information when mining for what customers are saying.

Missed us at Petfood Forum? No Worries! Download the presentation and tools today! wearewoodruff.com/petfoodforum/.