Dillon Named Woodruff Public Relations Director
KANSAS CITY, Mo. (October 27, 2016) — Dillon recently joined Woodruff from its sister agency, Paradowski, where she also served as public relations director. Her focus at WS will be to leverage her team’s significant public relations expertise to seamlessly provide clients with strategic solutions that deliver results.
To do so, Dillon notes the PR team works closely with all other disciplines in the agency as job descriptions within marketing continue to blur.
“Woodruff has a 360-degree approach to working with our clients, so everyone puts their best thinking on a project,” says Dillon. “From a public relations perspective, that means our team will be utilizing our strength as industry experts on issues, trends and the marketplace to help develop sound approaches to solve our clients’ challenges. We collaborate with our internal team to ensure everything we do supports the overall strategy.”
“Through years of experience within the Woodruff organization, Sue has proven her leadership abilities with our team and with our clients,” said Tim McKim, executive vice president, Woodruff. “This realignment recognizes the rapidly changing media landscape, and it positions Woodruff to best deliver marketing results for our clients.”