After the success of our Smartblock campaign, we had another great idea sprout up. That’s how we found ourselves developing a magazine focused entirely on the potato industry.
Brand Experience / Insights & Strategy
How do you upend more than 50 years of storage management habits in the potato industry? If you’re AMVAC, you introduce a patented application designed to keep sprouts at bay through a humorous campaign that generated nearly 20% sales growth year over year.
After the success of our Smartblock campaign, we had another great idea sprout up. That’s how we found ourselves developing a magazine focused entirely on the potato industry.
