Brand Experience / Digital Presence / Insights & Strategy / PR & Social


Diamond Pet Foods created Taste of the Wild to meet the growing demand for pet food made with unique protein sources based on our pets’ ancestral diets. We helped introduce their recipes to the world with a brand identity that embraced its adventurous spirit and made it a top-selling pet food brand.

A cartoon drawing of wolves and deer in the forest next to a bag of Taste of the Wild’s Pine Forest Canine Recipe with Venison & Legumes.
A line of bags of the Taste of the Wild Prey brand of pet foods.
A collage of various Taste of the Wild advertisements and infographics.

As the interest in their unique approach to pet food grew, Taste of the Wild decided they were ready to give customers an online experience as adventurous as their packaging. And so we embraced our own wild side and gave them exactly what they were craving.

A screen shot of a tablet
Two cell phones showing the Taste of the Wild site.

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VISIT THE SITE
Taste of the Wild product family.